unapologetically you. unstoppable together.
REBEL STYLE
Rewrite the Rules.
Own Your Power.
Dress the Part.
For the accomplished woman who has mastered how to succeed
and is now ready to master the art of leading from who she truly is.
Welcome to rebel style
Where Mindset Meets Wardrobe and Midlife Becomes Your Power Move.
You've spent years becoming the woman everyone needed you to be - building a career, caring for others, adapting, achieving, and keeping it all together.
And somewhere along the way, you may have lost touch with the woman underneath it all.
Not because she's gone.
Because you've evolved.
The identity that got you here isn't necessarily the identity that's going to take you where you want to go next.
This is your invitation to rebel.
Not against who you've been - but against the rules, expectations, and old stories that no longer fit who you're becoming.
Not with chaos - with clarity.
Not with trends - with truth.
Not by becoming someone else but by becoming more fully yourself.
At Rebel Style, we help professional midlife women reconnect with who they are now, redefine how they want to lead and be seen, and express that identity through their presence, personal brand, and style.
Because your next chapter doesn't require a new version of you.
It requires the fullest expression of the woman you've already become.
How We Work
At Rebel Style, we do more than style your closet - we help you reconnect with who you are and express her fully.
This isn’t about following trends or playing it safe. It’s about breaking free from the rules, expectations, and old beliefs that no longer fit, getting clear on who you are now, and stepping into who you’re becoming.
Every Rebel Style experience blends identity work, subconscious mindset, human design, and intentional style strategy to help you align how you think, lead, show up, and express yourself.
Because when your inner identity and outer expression align, everything changes.
Whether you’re ready for a style reset, a deeper identity transformation, or to step into your next level of leadership and visibility, there’s a Rebel Style experience designed for where you are now and where you’re going next.
What We Do
We don’t just change what’s in your closet. We help you reconnect with who you are — and express her fully.
Through identity work, transformational coaching, and intentional style guidance, we help you:
- Reconnect with your unique design
- Release the beliefs and expectations
that no longer fit
- Define who you’re becoming
- Align your presence, personal brand,
and style with who you are now
- Embody your next level with confidence
Because when your inner identity and outer expression align, you stop performing and start showing up as yourself.
This is style as self-expression.
This is mindset as liberation.
This is Rebel Style.
Who We Serve
You’re smart. Accomplished. Capable.
You’ve built the career, the life, the reputation and yet something inside you is saying, there’s more.
You’ve outgrown old roles, expectations, beliefs, and maybe even the way you’ve been showing up. You’re ready for more freedom, confidence, alignment, and self-expression - not another version of who you’re supposed to be, but a deeper connection to who you truly are.
You’re not looking for a quick fix.
You’re ready to step into your next chapter fully expressed.
If you’re ready to stop editing yourself and start showing up as the woman you’ve become, you’re in the right place.
rebel style isn't just about style...
it's about transformation
Your power isn’t in perfection. It’s in presence.
Your style isn’t about trends. It’s about expression.
And your next chapter isn’t about becoming someone new.
It’s about fully embodying who you’ve become.
We go beneath the surface to uncover what’s been holding you back, reconnect you with your unique identity, and translate that inner shift into how you lead, show up, and are seen.
What Makes Rebel Style Different?
⚡Corporate Credibility + Real-World Experience: With 30 years in HR and leadership, I understand the unwritten rules of professional presence and when it’s time to rewrite them.
⚡Transformation from the Inside Out: Through identity work, subconscious mindset, human design, and embodiment, we shift what’s happening beneath the surface so your external presence can truly reflect you.
⚡Style as a Tool for Expression: Your wardrobe becomes more than clothes. It becomes a powerful way to embody your identity, communicate your presence, and step into who you’re becoming.
This is more than a style transformation.
It’s a transformation in how you see yourself, how you show up, and how the world experiences you.
This is Rebel Style.
Want to start with style? introducing....
The Rebel Style CEO Transformation
All in on your style. Grounded in who you are.
This is for the woman who’s ready for a complete style transformation with the identity work to make it feel deeply aligned and unmistakably you. We’ll get clear on who you are and where you’re going, uncover your signature style, and completely reimagine your wardrobe around the woman you’re becoming.
Your experience includes:
1. Private Strategy Session — clarify your vision, goals, and next-level identity.
2. Rebel Style Intensive — discover your signature style, colors, and personalized style strategy.
3. Closet Reboot — release what no longer fits and identify what’s missing.
4. Personalized Shopping Experience — build a wardrobe that feels effortless, confident, and completely you.
The result? A wardrobe that finally reflects the woman you’ve become — and the confidence to show up as her.
If you’re ready to go all in on your style, this is your Rebel Style transformation.
WANT TO START WITH LEADERSHIP? iNTRODUCING...
The Leader Within
All in on your leadership. Fully expressed in who you are.
This is for the accomplished woman who’s ready to step into her next level of leadership with greater clarity, confidence, visibility, and alignment.
You don’t need another leadership formula. You need to uncover what’s been holding you back, reconnect with who you are at your core, and begin leading from a place that feels authentically and unapologetically you.
Through identity work, subconscious mindset, human design, embodiment, and intentional style, we’ll help you:
1. Define your next-level leadership identity and the woman you’re becoming.
2. Release the beliefs and patterns that keep you second-guessing, shrinking, or shape-shifting.
3. Strengthen your presence and visibility so you can lead, communicate, and be seen with greater confidence.
4. Use style as an embodiment tool to make your internal transformation visible and tangible.
Step into leadership that feels like you — not a performance of what you think a leader is supposed to be.
The result? You stop trying to look like a leader and start embodying the leader you already are.
If you’re ready to go all in on your leadership — and use style to help you fully express it The Leader Within is your next step.
MORE ABOUT ME:
Because when you know who you are, everything you do — and everything you wear — becomes a more powerful expression of it.
I’m Tammy Hickey, founder of Rebel Style and an embodiment stylist, leadership coach, and transformational practitioner who believes your next chapter begins with knowing who you are — and having the courage to express her.
After 30 years in corporate HR and leadership, I’ve seen firsthand how often women learn to adapt, perform, and fit the expectations of the roles they step into. My work brings together that real-world leadership experience with expertise in style, color, human design, subconscious mindset, NLP, and identity work to help women reconnect with themselves and step into what’s next.
Whether we’re transforming your leadership, your wardrobe, or both, the goal is the same: to help you become more fully expressed in who you are!
Their words say it all.
Tammy has given my wardrobe a breath of fresh air without adding a lot!
Tammy helped me to 'break' some of my personal rules about dress and helped me to explore different options and provided tools to feel my best!
- JOANN
Showing up as my authentic self makes me feel so tall and bullet proof!
I worked with Tammy to create a style statement that really helped me focus on creating my own style. I now dedicate time to play dress up and mix and match my pieces to create my look - for fun!!
- NADINE
Take My 'What's Your POWER COLOR' Quiz
What's Your Power Color Quiz?
Discover the color that helps you feel most like YOU.
Your Power Color is more than a shade you look good in — it’s a powerful tool for self-expression, confidence, and presence.
Take the What’s Your Power Color Quiz to uncover the colors that align with your personality, energy, and unique style — and discover how to use color to show up more confidently and authentically.
Find your color. Own your presence. Wear your power.
ABOUT ME
SERVICES
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